UNTAMED BEVERAGES — SOCIAL MEDIA QUICK GUIDE
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THE COMPANY
Untamed Beverages makes premium ready-to-drink (RTD) vodka martinis in a 12 oz
can. Each can is 15% ALC/VOL and holds TWO full 6 oz martinis. Founded by three
couples around a backyard fire pit. Sold direct-to-consumer and through retail,
bars, and distributors.

THE ONE-LINE PITCH
Premium vodka martinis, ready to drink. Two martinis per can. $3 per cocktail.
Chill it. Shake it. Unleash it.

THE 1-2-3 ADVANTAGE (use this constantly)
1 Can (12 oz, 15% ABV)  ·  2 Martinis (full 6 oz pours)  ·  $3 Per Cocktail
"$24 for a four-pack = 8 cocktails = $3 each. Luxury meets logic."

THE PRODUCTS (pick a cat = pick a mood)
- BLACK PANTHER — Espresso Martini (caramel + vanilla). "Midnight in a can."
- CHEETAH — Lemon Drop Martini (bright, bold). "Zero hesitation. Just go."
- COUGAR — Classic Dirty Martini (bold, savory). "Iconic by nature."
- LIONESS — Peach & Rosemary Martini (sweet, herbal). "Simply unforgettable."

HANDLE
@untamedbevs (Instagram)

CORE HASHTAGS
#Untamed  #UntamedBevs  #UnleashYourNature
SECONDARY
#PremiumVodka  #MartiniCulture  #NightlifeEssential  #CocktailArt

BRAND VOICE
Tone: Confident, provocative, premium — never try-hard.
DO use: short punchy lines, double entendres, animal/predator metaphors,
        nightlife language.
DON'T use: generic "cheers" language, discount/sale language, emojis.

TAGLINE LIBRARY (campaign-ready)
- Martinis With an Attitude.
- Unleash Your Nature.
- Get In Touch With Your Wild Side.
- Chill it. Shake it. Unleash it.
- Live Life Untamed.
- Which Cat Are You?
- Two martinis. One can. Zero compromise.

AUDIENCE
Adults 21+ who want bar-quality martinis at home without the friction or
pretension. Identity-driven, value-conscious, lifestyle-led ("Live Life
Untamed"). Hosts, gifters, and people stocking the fridge for the weekend.

CONTENT ANGLES
- "Which Cat Are You?" persona quizzes / polls
- The pour: 2 full martinis coming out of 1 can (proof of value)
- Ritual reels: Chill it / Shake it / Unleash it
- Occasion sets: hosting, gifting, "new chapter" moments
- UGC / community reposts (members tag @untamedbevs)
- $3-per-cocktail value math vs a bar martini

VISUAL STYLE
Dark luxury, nightlife energy, predatory elegance. High-contrast, dramatic
lighting, deep shadows with neon rim light, wet/reflective surfaces, smoke/mist.
Center-weighted hero shots with negative space for text.

LEGAL
Must be 21+. 15% ALC/VOL. Always drink responsibly.
(c) Untamed Beverages, LLC — Parrish, FL 34219, USA