Built by Passion,
Driven by Purpose
We did not start Untamed Beverages because the world needed another drink. We started it because this category had learned to settle.
The Beginning
Where It Began
It started with three couples—Bruce & Cindy Carr, Joe & Sheila Colella, and Lee & Carol Thaxton—sharing cocktails around a backyard fire pit as friends and neighbors.
Carol, affectionately known as “The Lioness,” helped spark a simple question that wouldn't go away: What if a martini could come ready to drink, taste premium, and feel empowering?
That night, after plenty of laughs, drinks, and name ideas, Joe finally said it: Untamed Beverages. We all immediately said yes—it captured our vision.
Inspired by the world's biggest cats, we built a brand around confidence, presence, and that unmistakable don't-mess-with-me energy. Every can is designed to deliver a martini moment that's as fierce as its namesake.
The founding team — where it all started, around the fire pit.
Our Beliefs
What We Believe
We believe consumers are ready for better. Better taste. Better design. Better standards. Better rituals.
People are no longer looking for a shortcut dressed up as innovation. They are looking for something they can bring to a table, pour at home, or open on impulse and still feel proud to serve.
That is why Untamed matters. Our premium RTD martini line is not just convenient. It is deliberate. It is expressive. And it is backed by a value proposition that makes sense the moment someone sees it.
$24
for a four-pack
8
Cocktails
$3
Per Cocktail
That is not just pricing. That is premium value, stated with clarity.
Our Commitment
Our Promise to You
When you choose Untamed, you should feel the difference immediately. You should feel that this was made with taste. With care. With standards. You should feel that you are not compromising because it came from a can—you are upgrading because it did.
We want to give people a martini experience without the friction, without the pretension, and without the disappointment that has defined too much of this category for too long.
In each cat, there is a different energy to connect with:
With every sip, the drink should feel like more than refreshment. It should feel like permission—to step into your own power, your own style, and your own untamed spirit.
The decision should feel as good as the drink itself.
Our Standards
How We Build
01
Authentic Martini Quality
Our products taste like real cocktails—not watered-down substitutes built for convenience alone.
02
Format as Advantage
Two full martinis in every 12-ounce can at 15% ALC/VOL creates a stronger proposition than single-serve novelty formats.
03
Identity in Every Expression
From the dark sophistication of the Black Panther Espresso Martini to the bright confidence of the Cheetah Lemon Drop, the commanding character of the Cougar Classic Dirty, and the elegant finish of the Lioness Peach & Rosemary.
04
The 1-2-3 Advantage
One can. Two full martinis. Three dollars per cocktail. At $24 for a four-pack, the math is effortless: four cans, eight total cocktails, premium quality, and a price consumers can justify instantly.
What's Inside
Each 12 oz can is 15% ABV and delivers two full vodka martinis—double the pour, double the value.
We are not here to fit into the future of ready-to-drink. We are here to define it.
We built a brand with a real point of view, a product line with real distinction, and a format that answers what modern consumers have been asking for all along. We are here to raise the standard and build one of the defining beverage companies of this generation.
$24 for a four-pack. Eight total cocktails. $3 per cocktail.
That is more than a line consumers remember. It is proof that premium can be magnetic, accessible, and impossible to ignore. And that is exactly how categories change.
From our cul-de-sac to your glass—thank you for being part of the Untamed story.
With gratitude,
Bruce & Cindy Carr, Joe & Sheila Colella, and Lee & Carol Thaxton
Ready to go Untamed?
Choose your cat, crack a can, and pour your next martini moment—two cocktails at a time.
Shop Now