Official Brand Kit
Everything you need to unleash the brand
Logos, fonts, colors, voice, and campaign-ready messaging for Untamed Beverages. Built for our social media team, press, and partners. Everything here is approved for use.
Start here
The Brand at a Glance
If you only read one section, read this one.
Untamed Beverages makes premium ready-to-drink vodka martinis. Each 12 oz can is 15% ALC/VOL and holds two full martinis. Founded by three couples around a backyard fire pit, the brand is built on one idea: bar-quality cocktails without the friction or the pretension.
The line is four big cats — each a personality, a flavor, and a color. Customers don’t just pick a drink, they pick a cat.
Format
2 martinis / can
12 oz · 15% ABV
Value
$3 / cocktail
$24 four-pack
Products
4 big cats
one per personality
Handle
@untamedbevs
The hook
The 1-2-3 Advantage
Our core value story. Work it into everything — it is the fastest way to make the brand make sense.
1
Can
12 oz · 15% ABV of premium vodka martini.
2
Martinis
Two full 6 oz pours inside every single can.
$3
Per Cocktail
Luxury meets logic. $24 for a four-pack.
The line
Four Wild Spirits
Each can is a flavor, a personality, and a color. Lead with the cat.
With Caramel & Vanilla
12 FL OZ / 355mL · 15% ALC/VOL · 2 Vodka Martinis Per Can
“Mystery & shadow power — strength that moves unseen.”
Bright & Bold
12 FL OZ / 355mL · 15% ALC/VOL · 2 Vodka Martinis Per Can
“Speed & decisiveness — trust your timing.”
Bold & Savory
12 FL OZ / 355mL · 15% ALC/VOL · 2 Vodka Martinis Per Can
“Quiet power — strength that doesn’t need to announce itself.”
Sweet & Herbal
12 FL OZ / 355mL · 15% ALC/VOL · 2 Vodka Martinis Per Can
“Power balanced with compassion, authority guided by love.”
Say this
Messaging & Taglines
Approved, campaign-ready lines. Tap any to copy.
The Ritual
Chill it. Shake it. Unleash it.
Sound like this
Brand Voice
Confident, provocative, premium — never try-hard.
Do
- Short, punchy lines
- Double entendres
- Animal & predator metaphors
- Nightlife language
- Confident, premium tone
Don’t
- ×Generic "cheers" language
- ×Discount / sale language
- ×Emojis in captions
- ×Trying too hard
- ×Anything that feels cheap
Tag it
Hashtags & Handle
Talk to them
Who We're Talking To
Adults 21+ who want bar-quality martinis at home — identity-driven, value-conscious, lifestyle-led.
The Home Host
Wants bar-quality martinis without the bar. Stocks the fridge, impresses guests, skips the bartending.
The Value-Premium Buyer
Loves premium but does the math. $3 per cocktail vs $16 at a bar is an easy yes.
The Identity Seeker
Picks a cat that matches their mood and personality. The brand is a vibe, not just a drink.
The Gifter
Sends premium cocktails for birthdays, celebrations, and "new chapter" moments.
Make this
Campaign & Content Angles
Starting points for reels, posts, and series.
"Which Cat Are You?"
Persona quizzes, polls, and this-or-that reels matching each big cat to a personality.
Proof of the pour
Two full martinis poured from a single can — the clearest way to show the value.
The ritual
Chill it. Shake it. Unleash it. A repeatable 3-beat reel format for any flavor.
Occasion sets
Hosting, gifting, weekend reset, "new chapter" moments — stock-the-fridge content.
The value math
$24 four-pack = 8 cocktails = $3 each. Compare to a $16 bar martini.
Community / UGC
Reshare members who tag @untamedbevs unleashing it in the wild.
The mark
Logo
The Untamed mark is a half-woman, half-leopard face — the duality of sophistication and wild instinct. The golden eye is the signature detail.
UNTAMED
Keep clear space around the mark. Prefer the logo on dark. Don’t stretch, recolor, or add effects.
The palette
Colors
The brand lives in the dark. Gold is the wild-side highlight. Each cat owns its accent — never mix two product accents in one asset.
Product Accents
Black Panther
Espresso Martini
Cheetah
Lemon Drop Martini
Cougar
Classic Dirty Martini
Lioness
Peach & Rosemary Martini
Base & Accent
Untamed Black
background
Card BG
Card Border
Untamed White
text
Gold
wild side
Amber
wild side
The type
Typography
Custom display fonts for personality, Inter for everything readable.
Cyber Brush
Wild script — drink names, "Wild Side", "Unleash it"
Untamed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Dirty Headline
The "Untamed" wordmark & expressive headings
UNTAMED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica Neue Condensed
Display headings, stats, section titles
UNLEASH YOUR NATURE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Inter
Body copy & UI text
Premium ready-to-drink vodka martinis.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Inter is free from Google Fonts. The custom display fonts are licensed for Untamed brand use — keep them internal to brand assets.
The look
Photography & Visual Style
Dark luxury, nightlife energy, predatory elegance. High-contrast and dramatic — deep shadows with neon rim light, wet and reflective surfaces, smoke and mist. Center-weighted hero shots with negative space for text.
- •Shoot on dark, moody backgrounds
- •Use each product’s accent color as rim/glow light
- •High contrast, deep depth of field
- •Leave negative space for headlines
- •Condensation, ice, motion = premium cues
Grab it all
Downloads
Everything in one place. The full kit includes all of the below.
Brand Kit PDF
Shareable one-sheet (.pdf)
Full Asset Kit
Everything (.zip)
Logos
Mark + wordmark (.zip)
Fonts
4 brand typefaces (.zip)
Product Renders
4 cans + lineup (.zip)
Color Palette
All hex values (.txt)
Social Media Guide
One-page cheat sheet (.txt)
Must be 21+. 15% ALC/VOL. Always drink responsibly. © 2026 Untamed Beverages, LLC • Parrish, FL 34219 • USA